Learning & Workshops / Delivered workshop · July 2026

Birzeit AI Advertising Lab

A four-day, 24-hour practical lab moving from audience and message to scripts, visual direction and AI-assisted production.

Birzeit AI Advertising Lab public homepage
Screenshot of the public lab homepage; delivery figures come from the completion report.
Date
July 2026
For
About 20 participants at Birzeit University Media Development Center
Role
Workshop design and delivery
Language
Arabic

The premise

What needed form?

Help participants make an advertising decision before selecting a generation tool.

The approach

Decisions that made the work cohere

  1. Moved from communication problem and audience insight to message and call to action.
  2. Developed scripts, visual directions and early production studies through guided exercises.

Deliverables

  • Four training days, practical exercises and a public lab platform

Verified result

The completion report records 24 training hours and approximately 20 participants; no participant work or evaluation is published here.

Open public evidence

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